The same concept can be applied to SEO; the hierarchy of needs is the five main things which make an SEO marketing campaign functional. Without fulfilling this hierarchy of needs, an SEO expert wont be able to formulate an effective SEO marketing campaign Bill Lentis. Website Analytics
Even if a website is analyzed after a marketing campaign is executed, in order to better understand the current state of a website, both website analytics and intelligence should be used as the first step.